Briana Maggio
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Creative Assignment
My Advertising and the Creative Process professor assigned our class with a creative assignment to select one of the following: cheese, vanilla pudding, pain remedy, auto fresheners, toilet paper, bicycle tires, or socks. Once selected, we had to utilize thinking processes from Tom Monohan's book, The Do-It-Yourself Lobotomy, and create a brand with our chosen attributes and advertising methods for the product.
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Medium: Microsoft PowerPoint, Adobe Photoshop
Spring2017
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Creative Assignment
My Advertising and the Creative Process professor assigned our class with a creative assignment: to find an example of a bad advertisement and create an alternative one. We were to illustrate the concept of Conceptual Solitaire from Tom Monohan's book, The Do-It-Yourself Lobotomy.
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Medium: Microsoft Word
Spring 2017
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Creative Assignment
My Advertising and the Creative Process professor assigned our class with a creative assignment: to produce a quick, clean, and affordable food product for college students on-the-go. The requirements were to combine two existing food products and/or alternate the traditional packaging method.
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Medium: Microsoft PowerPoint
Spring 2017
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Social Media Content
As a sales associate at Second Chic, I quickly learned the turnover rate of our inventory. To keep our consigners and consumers updated and engaged, we posted to our social media accounts daily. Here are a few that I contributed.
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Medium: iPhone, Instagram, Facebook
Spring 2017
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Creative Assignment
My Principles of Advertising professor assigned our class with a creative assignment: to develop a market for a new bagel company. My team and I developed a bagel food truck that strives off of re-imagined foods. Our bagels, with a twist, offer an exclusive experience for millennials and young business professionals.
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Medium: Microsoft PowerPoint
Fall 2016
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Senior Thesis
My senior core capstone focused heavily on the different communication styles amongst men and women and how they are applied to advertising today. I highlighted on the use of sexism in 2016 and referenced well-known efforts by advocates to promote change. This is my presentation which was pulled from my final research paper.
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Medium: Microsoft PowerPoint
Fall 2016
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Logo Design
I upheld the position of Vice President of Communications for Canisius College Fashion Industry Organization. As a newer organization on campus, we were working to get our name out there. I created this logo to illustrate our presence in fashion in the Buffalo community.
​Medium: Paint
Fall 2015
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Case Study
Principles of Marketing walked me through a number of case studies. My group and I were assigned Coca Cola where we took a look into the company’s endeavors. I took on the responsibility of the final presentation where I composed the company’s colors and advertisements to enhance the information provided.
Medium: Microsoft PowerPoint
Spring 2015